Today was the day that a Disney store finally opened in Copenhagen… the first in Scandinavia I might add.
It is now roughly 16 years since I first set foot in a Disney store. Back then I was so amazed by the experience and the selection of not just toys but also collectibles. So every time I came to a city with a Disney store I had to go visit and would usually end up spending more than my fair share on merchandise.
Fast forward to today and the opening of the store in Copenhagen. Somehow I managed to get my friend Mark to go with me and check out the store.
Compared to the flagship stores I’ve seen around Europe the one in Copenhagen seems quite small. Add to this the lack of any collectibles, save for a few Copenhagen themed mugs and badges, and you’ll end up with a disappointed “kid” – me!
Well to be honest I can’t quite say that I’m surprised. I knew that the stores had undergone a “re-launch” to become more focused and I already knew that I have become less obsessed with all things Disney.
So now – 16 years after I started hoping for a Disney store in Copenhagen – it’s just a little to little or maybe just a little too late.