The everyday life

The experiences of Esben Theis Jense, and tales from everyday life.

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Name: Esben Theis Jensen
Location: Copenhagen, Denmark

I'm a full time student at Copenhagen Business School where I am studying to get a Masters degree in Business administration and organisational communication. I also work at the school as a project assistant.

Thursday, May 04, 2006

An interesting point

I just read at Robert Scoble's blog that advertisers have a tendency to avoid blogging for some reason. Whether it is for fear of giving away customers new products or just an underlying culture is not quite clear to me, though it seems that at least one of the reasons is that marketing(as conventional as it is) do not want to waste money in investigating new opportunities when the old ways still work.

Seems to me it's another example of marketings inability to actually figure out what's needed and instead the old "here's the solution - now what's the problem!".

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